Task
Creating an autumn campaign, capitalizing on the fashion wave sparked by the summer Barbie movie. All while ensuring visibility opportunities for the tenants of the building.
Challange
The current Barbie trend wave emerged as a constraint, around which we had to build the campaign message, as well as the offline and online elements. All this while also ensuring visibility opportunities for the tenants of the building.
Idea
We envisioned and designed the "Barbie as a Fashion Icon" exhibition, and organized a two-weekend pop-up fashion show presenting the tenants' offerings, complemented by colorful social activities.
The main theme of the exhibition was to explore how Barbie shapes fashion and its ongoing influence on the industry. Within the exhibition featuring nearly 100 dolls, we showcased a collector's edition collection, as well as dolls from the highly anticipated limited-edition Barbie movie in collaboration with Mattel. The exhibition was made interactive with a themed photo studio featuring a mini Barbie box that visitors could freely try out.
During the pop-up fashion show, the escalators, corridors, and atrium of Allee were transformed into runways, where models strutted just within reach of the visitors!
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