Task
Advertising of the new wine center and online store entering the market, organization of the opening event.
Challange
The actors of the domestic wine culture are on the one hand the producers, and on the other hand the mainly urban wine consumers who are open to culinary experiences. Bringing the two target groups together on any surface is a great challenge.
Idea
The print ads surrounding the opening brought together the related, interdependent, yet very different actors of the diverse domestic wine culture. The novel concept of the wine center and its opening were also supported by radio advertising and PR appearances.
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