Task
Decorating the 50-meter-long fence of the school neighboring Allee, thereby supporting the beautification, renewal, and rejuvenation of the district.
Challange
While preserving the area's values, designing and executing a street art creation that incorporates modern art, appealing to all involved parties, including Allee, the school, the local government, the agency's art director, and the painters.
Idea
With collaboration of the Colorfools team, a creation was planned and executed that represents the values deemed important by Allee, albeit not utilizing Allee's branding elements, but rather embracing a vibrant style that harmonizes with the surroundings. The campaign prominently featured influencers who authentically represent artistic disciplines.
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